CLD has worked with Théâtre français de Toronto (TfT) for years in a close creative partnership. In the fast-paced world of theatre, flexibility and turnaround time are key; CLD not only reacts to, but often anticipates the developing needs of TfT, providing bilingual creative befitting the artistic cultural company.
Théâtre français de Toronto is a cultural institution in this city, a creative force and a powerful voice of the French language in the Arts. When CLD designs promotional material for TfT, it is imperative both that it highlight the artistic excellence of the company and that it be effective across a wide variety of media in both French and English.
CLD develops modular creative platforms for TfT which allow us to respond quickly to their immediate needs, adapting the creative concept to whatever form is necessary while maintaining cohesion between all of the various pieces.
Furthermore, our typographic expertise in both French and English, as well as our involvement throughout the entire creative and production process, ensures a consistently high level of quality control. All the comedy and drama at TfT occurs on the stage, never in the creation and production of their promotional materials.