Reflect Salveo
Campaign to build awareness and communicate a simple, poignant message “Mental illness does not discriminate.”
Unconventional but effective this simple paper folding game (Coin-Coin) provided information in a light-hearted manner while debunking the myths surrounding mental illness.
A series of items, including a Mood Book, were designed and distributed within the community to educate and encourage a dialogue on mental health.
As part of the campaign a mini-site provided information centered around the destigmatization of mental illness and provided links focused on community resources for assistance and support.