The Réseau franco-santé du Sud de l’Ontario (RFSSO)/French Health Network of Central Southwestern Ontario is a non-profit organization dedicated to promoting and developing French-language services and policies within the health-care industry. CLD developed a brand and messaging platform to help it address their main challenge, which is awareness and recognition within the industry.
Because it networks with many different groups, RFSSO needs to be both memorable and recognized as having influence within the health sector. To help it achieve this, CLD developed a comprehensive communication platform with clear guidelines for its implementation. The platform not only identifies key goals, but also offers strategies to achieve them.
Since strong and distinctive graphics are an important branding tool, CLD developed and implemented a visual language for RFSSO that could be used across a variety of media. Consistency in colour and graphic style along with punchy infographics and strong visual elements are striking, and drive home the need for French-language health services in the region. Furthermore, the platform defines RFSSO’s messaging and tone, which will help RFSSO build a strong and consistent voice within the health-care community.
To maximize exposure on a limited budget, CLD ensured that key elements of the platform are social media-compatible. A successful Twitter campaign has not only already raised awareness of RFSSO within the health-care community, but also garnered interest from journalists, for instance, who can help to raise RFSSO’s public profile. Applied across different media from the annual report through banners, brochures, and the web, the new communication platform is the springboard that will propel RFSSO’s future success.