Drawing on our experience of working with health and education organizations, CLD was able to deliver a branding initiative focused on an implementation strategy and tools that would provide Entité 4 maximum and lasting impact across all media on a limited budget.
Entité 4’s role is to support and advise the Local Health Integration Networks on the health-related needs, priorities, and services available to francophones in the Central, Central East and North Simcoe Muskoka regions of Ontario. With a desire to increase credibility and awareness, but with no budget for a marketing campaign, Entité 4 mostly relies on active participation in community events.
CLD developed the Entité 4 brand with the idea of maximizing their visual impact and memorability in these situations with a system that could be rolled out in a consistent manner across multiple media platforms. From first contact to follow-up web visits, consistent implementation is key to a system in which colour, shape, subject and mood all play a role in the visual lexicon of Entité 4.