TFO publications frequently employ infographics to express ideas. However, coming from a variety of sources these elements can vary in style and are typically not compliant with TFO brand guidelines. We saw an opportunity to address this oversight and develop a library of visual assets for use beyond the completion of the project.
The design style created for this publication is now imitated in an array of documents formatted not only in Adobe Creative Suite but also in G Suite, thanks to the icon collection made available to TFO’s in-house graphic designers.
The publication presents short blocks of text complemented with infographics, graphs, charts and photographs. The flow of information is carefully arranged in a continuous thread to ensure that the design corresponds to accessibility standards.