Content is critical to the success of any website, but only if it is easily accessed. CLD’s successful redesign of the Baycrest website involved distilling over 800 pages of static and dynamic content into a cohesive and navigable whole.
An organization as broad as Baycrest attracts an incredibly diverse audience to their website. With such a range of Users, organizing the variety and volume of data into manageable chunks presented a formidable challenge.
CLD created an inviting interface that belies the complex functionality of the site. Well-structured navigation was key to success; prototypes were tested with a focus group using online usability testing software to ensure smooth operation.
Though the sheer volume of content on the Baycrest website is daunting, CLD’s website design employs careful planning, and organization to structure that content into engaging and accessible pieces.