One of Toronto’s oldest theater companies, Théâtre français de Toronto (TfT) presents a vast repertoire of classical and contemporary theater. Its seasons include an average of eight plays intended for an adult audience and young Francophones, and the English-speaking public in general, thanks to performances with surtitles.
A TfT season campaign represents an impressive array of promotional activities: subscribers’ newsletter, posters, postcards, print ads, public transit ads, portable and web banners, digital signage, TV ads, social media inserts, programs for each play and various other targeted activities. We work closely with the Artistic Director and Director of Communications to develop a distinctive and creative campaign that reflects their visions while strengthening the TfT brand. Our team of graphic designers is able to respond quickly to urgent requests from TfT. We know how to interest the public in artistic and cultural activities. This allows us to anticipate communication needs in print media, social media and digital advertising. By combining our efforts and resources, we have managed to keep the TfT show attendance at a superior rate than most theatres in Toronto despite prevalent trends.
We have developed for TfT an advantageous digital content management strategy. Digital content is reused according to the particular needs of applications. This extremely competitive approach allows to react quickly while respecting the visual integrity of a campaign.