Jays | Senators | Raptors | TFC | Bills

Brand Guidelines


We work closely with the publisher, Core Media, to design engaging, game-day programs building upon and within existing brand frameworks for several major-league professional sports teams in Ontario.

Brand integrity is of paramount importance to professional sports leagues and teams. Working with major sports franchises such as the Toronto Blue Jays, Toronto Raptors, Toronto FC, the Ottawa Senators, and the Buffalo Bills (Bills in Toronto Series) means adhering to established brand specifications and requirements, and effectively employing the teams’ existing visual libraries to tell their story.

Jays | Senators | Raptors | TFC | Bills

While CLD puts our own creative interpretation on each publication, we understand and respect the brand, and always execute within a team’s design platform. Often working to very tight timelines to keep material as close to game day delivery as possible, CLD combines flexibility, accuracy and efficiency, all while maintaining the individual visual voice of each franchise.

Jays | Senators | Raptors | TFC | Bills
Jays | Senators | Raptors | TFC | Bills
Jays | Senators | Raptors | TFC | Bills
Jays | Senators | Raptors | TFC | Bills